Powering teams by implementing UX strategies and fostering structured innovation processes. I am passionate about building a culture of exploration and collaboration with design-thinking, and delivering sustaining business value through the wider lens of systems thinking.
I am currently collaborating with the product and engineering teams at Travelport; we're creating products that power global travel commerce.
The ideas coming out of the product backlog are problems to be solved; and we all want to make sure we’re shipping the right solution. To be clear, the user experience is paramount but there is another major advantage to the design process: cost savings. When the alternative is potentially shipping an unproven feature that customers fail to embrace, design is comparatively cheap. What a design team can provide at an early stage is a glimpse into multiple potential futures for user feedback, giving product teams the data needed to confidently move products into the very costly stages of development, sales, training and support. So failing isn’t a bad outcome. In fact it may just save a company from directing massive budgets into a feature destined for failure. In some ways the a designs teams job is to fail (and recover) while it’s still cheap to do so.
Delightful? Few products make it past useful.
While User Experience is no doubt gaining a foothold in corporations, it is still an emerging field — and many enterprise companies struggle with how to best integrate design specialist into the product life-cycle.Tap the full potential of UX and the design process.
Product designers utilize creative skill sets and a technical knowledge of interaction patterns to improve the way customers engage with a company’s products. However, the design process is actually quite collaborative. When empowered to do so, a design team will seek to involve stakeholders across the organization and actively engage customers at every stage to deliver truly innovative solutions.Unlock the collaborative spirit of design sprints.
Agile developers work in short “sprints” (typically 2 weeks) to deliver product ready features before moving on to the next sprint. Although “Agile” allows for on-the-fly changes; is a still a rigid construct designed to maximize output. Design on the other hand can sometimes seem like a meandering exploration of ideas with unexpected outcomes — a process that would certainly jeopardize a scrum team’s velocity metrics. So you can see where the two areas don’t jive.Design is messy. Clean it up with an agile system that allows for exploration while increasing productivity.
There is more value in creating the first version of an idea than spending a day debating its merits in a conference room.
Lean UX: Designing Great Products with Agile Teams. Jeff Gothelf, Josh Seiden